Magic of Sales
Exhibition _ 2021
In today’s society, the bulk of people's buying decisions are emotional, and people are readily influenced by social media platforms. Therefore, this is an exhibition that held to encourage people to purchase rationally. Also, through this exhibition, audiences can have a better understanding of what type of consumer they are.
The exhibition was divided into two areas. “The Magic of Sales" area displays a variety of “magic slogans” that sellers always used to attract consumers and affect their buying decisions on social media platforms, while "What Kind of Consumer Are You?" area is a space where the audiences may take the quiz to know their consumer type.
" The Magic of Sales "
This area displays a variety of “magic slogans” that sellers always used to attract consumers on social media platforms, such as “Buy 1 Free 1 “, “Crazy Flash Sales Only For Today”, etc. In this area, there are total 10 boxes on the wall, and different slogans were placed in different boxes. Following that, audiences can pick a slogan that appeals to them the most and stick a sticker on the back of the box's door.
" What Kind of Consumer Are You "
This is a space where the audiences can scan the QR code to participate in the quiz, and they can know what sort of customer they are through this quiz. After the audiences know their consumer type, they are able to get a small tag that belongs to their customer type. Audiences can open the document and learn more about the type by scanning the QR code on the tag.
Walkthrough Video
